Equine Influence
About Equine Influence
We believe every horse owner deserves access to the best equine knowledge, personalised, practical, and grounded in evidence.
Our story
Equine Influence started with a simple frustration: the best equine research is locked behind academic papers that most owners never read, and generic online advice rarely fits your specific horse.
We set out to bridge that gap, connecting the world's equine research with the real, everyday context of horse ownership. The result is a tool that doesn't just inform, but understands your horse and helps you make better decisions.
Today, thousands of horse owners use Equine Influence to care for their horses with confidence, from managing chronic conditions to planning for competitions and everything in between.
Our mission
To make world-class equine knowledge accessible, personal, and practical for every horse owner, regardless of experience, discipline, or budget.
Our values
Horse-first
Every decision starts with what's best for the horse. We build for owners, but we serve the horse.
Evidence-based
We ground everything in peer-reviewed research. No myths, no guesswork, just science, clearly explained.
Community-driven
We listen to horse owners. Our roadmap is shaped by real feedback from real people at real yards.
Accessible
Complex science, made simple. We translate dense research into plain English that any owner can act on.